What kind of businesses do you work with?

We specialize in helping contractors, trades, and service-based businesses grow online. Whether you're a plumber, electrician, HVAC company, landscaper, excavator, roofer, painter, or general contractor, we build marketing systems designed to generate leads and build trust.

Do I need a new website to work with you?

Not necessarily. We can improve your existing website, help with SEO, manage advertising campaigns, create content, or provide ongoing marketing support. If your website is holding you back, we'll recommend the best path forward.

How can digital marketing help my contracting business?

Digital marketing helps potential customers find your business online, builds credibility, and creates opportunities for more calls, quote requests, and booked jobs. The goal is to reduce reliance on referrals alone and create a more predictable flow of leads.

What services do you offer?

We provide website design, SEO, AEO, GEO optimization, Google Ads management, branding, social media management, email marketing, website maintenance, and ongoing marketing support for trades and service businesses.

Do you offer monthly marketing packages?

Yes. Our monthly marketing packages give you access to a wide range of services, including website updates, SEO, content creation, Google Ads, social media, email marketing, and ongoing support. Hours can be allocated based on your priorities each month.

Can you help my business show up on Google?

Yes. We help businesses improve their visibility through SEO, local SEO, Google Business Profile optimization, website improvements, content creation, and AI search optimization.

Do you only work with businesses in Alberta?

No. While we're proudly based in Alberta and understand the challenges faced by trades businesses in Western Canada, we work with businesses throughout Canada and the United States.

How long does it take to see results?

Some services, such as Google Ads, can begin generating leads within days. SEO and content marketing typically take several months to build momentum. We focus on creating both short-term wins and long-term growth strategies.

Do I have to sign a long-term contract?

No. We believe in flexible support that grows with your business. Most services are offered on a month-to-month basis so you can scale your marketing as your needs change.

Can I hire you for just one project?

Absolutely. We offer one-time projects such as websites, branding, SEO audits, Google Ads setup, email development, and design work. We also provide ongoing support for businesses looking for a long-term marketing partner.

What makes Tools to Trends different?

We focus on practical marketing for contractors, trades, and service businesses. Rather than offering generic solutions, we combine websites, SEO, advertising, AI search optimization, and technical expertise to create systems that help businesses get found, get trusted, and get more jobs.

Can I start small and expand later?

Yes. Many clients start with a website, SEO project, or small monthly package and expand as their business grows. Our services are designed to scale alongside your goals.

FREE WEBSITE GRADER • MOBILE + DESKTOP

See how your website performs and what to fix first.

Enter your website URL to check Google PageSpeed results for mobile and desktop. See your Performance, Accessibility, Best Practices and SEO scores, with up to three AI-explained recommendations to help you decide what to work on first.

Your free report is delivered by email. The grader is in beta and uses PageSpeed findings, not a full SEO, local search or AI visibility audit.

INSIDE YOUR FREE REPORT

Four scores. Two devices. Clear next steps.

We use Google PageSpeed Insights to show how your website performs on phones and desktop computers. Your free report includes four Lighthouse audit categories for each device and practical explanations of the findings worth reviewing first.

SEO essentials

Review Google's foundational Lighthouse SEO checks. This is not a full keyword or local SEO audit.

Site performance

See loading speed and responsiveness findings from both mobile and desktop tests.

Accessibility

Identify automated accessibility checks that may reveal barriers for visitors.

Best practices

Review Lighthouse checks for common browser, code and security-related issues.

Mobile and desktop

Compare Performance, Accessibility, Best Practices and SEO scores for both devices.

AI-explained priorities

Receive up to three practical next steps based on your scan, explained in plain language.

SERVICES

From insight to impact. We help you grow.

Altairis combines AI-powered insights with hands-on expertise to fix what’s holding your business back and create real, measurable growth.

Get Found

Improve your visibility across search engines and AI platforms. From SEO to local search, we make sure the right people can find you.

Convert More

Turn visitors into customers with high-performing websites, landing pages and user experiences designed to get results.

Generate Demand

Reach new audiences and drive qualified traffic with data-driven ad campaigns across Google, Meta and beyond.

Stay Visible

Keep growing with ongoing content, social media, reputation management and continuous optimization powered by AI.

AI-powered insights

Real marketing expertise

Measurable results

WHY ALTAIRIS

AI-powered. Human-led. Built for better decisions.

We combine the power of AI with real marketing expertise to give you clearer insights, smarter strategy and measurable results — without the guesswork.

Smarter insights

AI helps uncover patterns, gaps and opportunities faster, so you can focus on what moves the needle.

Real expertise

Strategy and execution are backed by hands-on marketing experience, not just automation.

Built around your business

No generic packages. We focus on the work that can make the biggest difference for your goals.

YOUR FREE EMAIL REPORT

Know what to fix first.

Get mobile and desktop PageSpeed scores, a clearer explanation of key findings, and up to three prioritized actions by email. Recommendations are based on the scan and can help you decide what to fix yourself or discuss with your developer.

More in-depth SEO, content, local search and AI visibility reporting is planned for a future paid version and is not included in the free grade.

FREE TODAY. MORE COMING SOON.

Your website is more than a performance score.

Our free Website Grader shows how your site performs on mobile and desktop. Our planned paid reports will go further, exploring how people find your business through Google, local search and AI-powered search tools. Start with the free grade, then choose deeper analysis when it becomes available.

AVAILABLE NOW

Free website grader

A straightforward website health check, delivered by email.

Mobile and desktop Lighthouse results
Performance, Accessibility, Best Practices and basic SEO checks
AI-explained findings in plain language
Up to three prioritized next steps
Free email report

COMING SOON

Advanced SEO report

A deeper look at what may be limiting your website’s organic and local visibility.

Planned for a future paid report.

COMING SOON

Complete visibility report

A broader picture of how your business may be discovered across search channels.

Planned for a future paid report.

Paid reports are in development. The features shown are planned and may change as we validate data sources and integrations. They are not included in today’s free grader.

HOW IT WORKS

From website URL to practical next steps.

1 Enter your website URL

Start with your site's address. No technical setup is required.

2 Check mobile and desktop

Google PageSpeed assesses four Lighthouse categories on both devices.

3 Receive your email report

Get your results and up to three AI-explained actions in plain language.

YOUR WEBSITE SHOULD EARN ITS KEEP

Understand your scores. Improve your site.

Your free website grade gives you mobile and desktop PageSpeed results, plus clear recommendations by email. Use them to plan your next steps or talk through fixes with your developer. Built in Alberta for businesses anywhere.

Compare mobile and desktop

See the results for both devices, not just a single speed score.

Start with practical fixes

Focus on up to three explained priorities rather than a long technical list.

More analysis is planned

A deeper paid report with SEO, local search and AI visibility insights is planned.

GET IN TOUCH

Let’s turn insights into growth.

Have questions, or are you ready to see what’s possible? Tell us a bit about your business and we’ll be in touch shortly. No pressure, just a conversation.

Talk to a real person

Get practical advice, not a sales pitch.

Explore opportunities

Find out what’s working, what’s not, and where to focus.

Built for your business

Solutions tailored to your goals, industry and local market.